A Guide on Social Media Generations
Thanks to the technology that things have taken a new turn in the world now than it was before especially when it comes to how things are done such as the interaction level which have increased across the world today. In 2019, it was estimated that over 2 million people interact on social media around the world. Currently, the world has 7.6 billion people and what this means is that in the future, 25% will be using social media platforms. Because of the things you see around it is possible to think that all the young people use social media platforms, but it is different because statistics show that people between the age of 18 intentional and constitute a person to use social media and 64% of people aged 50- 64 engage social media platforms. Read more below to understand different habits of different generations and social media usage.
Generation Z is a group of people born between 1996 and 2015 who are the newest wave of the social media users around the world now. This generation grew up with the technology meaning that they know computers very well and the chances of them stopping using social media are very minimal. This generation pays less attention to social media because it is a source of entertainment to them and not for any other reason, and therefore the of a short span of using these pages.18-22 years old are more likely to interact with Snapchat, Instagram and Twitter with Snapchat being used mostly with 71% using it more daily but YouTube is more famous with 94% accessing it because of video content.
Millennials is another amazing group that is social media diverse because the half of them were born into computers and have of them were introduced later that is 1997 to 1995.This group uses three social media platforms to voice their opinions like generation Z which uses 4. This generation, therefore, has a longer span of using social media, but most of the times they use it to develop their professional career and that is why we use mostly the LinkedIn.
Generation Z is an amazing generation born between 1965 to 1976 and are not very diverse when it comes to social media, you find that they use 1/8 social media platforms available. If you are a marketer, this is a good opportunity for you to target this group because of disposable income and the social media for content and should learn more to benefit from them.
Baby boomers is the last generation, 1946 to 1964 making the smallest group to social media platforms and because the love content ensuring the unlikely to find themselves on Facebook as the air their opinions especially on family and friends. Engage more content on the Internet on different generations because they differ when it comes to social media usage and you will understand more.