A more effective way of marketing a product is now being introduced to the world of business and this has been brought by the modernization that is happening in the industry right now. The new way of marketing a product is called the Inbound Marketing. If you happen to be interested about the effect of Inbound marketing to the industry right now and how it changed the traditional way of marketing a product, then you should read more here.
You would definitely hate if you get interrupted most especially if you are a client or a customer. There are definitely different kinds of interruption in the world of business, like for instance the ads which may take too long to finish and the worst part is when they came upon the climax of the video that you are watching, or there are even times where you will receive calls from marketers while you are in church. These types of interruptions by business marketing are surely annoying.
Nevertheless, despite of the fact that marketing calls and marketing ads may cause interruption and delays to what you are doing, it will eventually lead you to remembering the product and eventually buy it as soon as you remember it. If there is an Inbound Marketing, then there is also the Outbound Marketing which has been dependent on the percentage brought by the purchases of those customers who have seen the ads and received the calls of the business marketing personnel. This type of process somehow have wasted the money of the business since the business still needs to reach out to people without having an assurance if the people are going to buy what they see on the ads or not. It has also been known that users are know capable of blocking numbers that call them, thus, they can easily block the marketing personnel that calls them repeatedly which only shows that it is a wastage of money. The junk mail folder is the place where the emails for the users are eventually being landed. In fact, people already find the ads on televisions useless most especially if they are focused on what they are watching. It is indeed annoying to receive cold calls too. As you can see, the outbound method of marketing is losing its sheen rapidly.
Inbound Marketing has been found to be more useful and less interruptive compared to Outbound Marketing. It adopts a Pull Strategy, wherein instead of reaching out to your customers, you attract them to yourself. Its foundation lies in adding value to the users instead of bombarding them with marketing messages. This value is provided in the form of useful content which helps the users in one or more ways. If you happen to be a customer, then you will most probably ask the internet for any problems encountered. The Inbound marketing even helps those customers who would ask for solutions in the internet prior to engaging with them about the product that they market.