Advantages of Book Publicists
Hiring a book publicist can help you enjoy very many benefits. A major advantage is that publicists have connections. Most of these connections have been there for several years. In this case you will be able to access doors you may never have been able to. You cannot get much help from publicists when it comes to getting back on media coverage. The most important thing is the fact that they have connections. They know exactly where and how they can be able to connect with new people. As an author it is very important to have media exposure. The problem arises from the fact that they don’t know who to call or where to start. Generating publicity is not easy, if anything it can be very complicated. You will need to know the right producers, the right shows to attend and the perfect time to call. Hiring a publicist will ensure that all these details will be well taken care.
Another advantage of book publicists is that some media outlets don’t work directly with authors. Unless you have a publicist they will agree to work with you. These media outlets normally want to work with a more formalized system. They will only be willing to work with you in a case where you have a publicist. You will benefit from the experience of publicists because they will always guide you. It is important to have guidance when you go for a radio station or a show. A good publicist will ensure that you will have the proper coaching. He will work to ensure that you will have etiquette with your words. You will also avoid making mistakes while on these shows.
Another advantage of book publicists is that they know how to spin things to the media. A good publicist is able to take topics and themes in your book and translate them to something else. They are always able to transform it into something newsworthy. A book publicist will be able to develop the right message. He will also be able to use the right angle to get the attention of the media. Maximizing interest in your book will be easy for them because they will be able to pick the right angle. An added advantage of book publicists is that they know how to get the message to the right people. You may not go far even if you are able to book yourself in radio stations or shows. A good publicist knows what producers need to book you as a guest. He will then ensure that your message is reaching the right target. Most hosts book a guest based on the recommendation of a trusted publicist.